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For variable sleepers, or those that crave consistent, predictable comfort and support. Springy pillows ensure the correct alignment of head, neck and spine and support the natural cervical curve for maximum comfort and protection. Those who sleep in multiple positions, typically prefer the flexible and supportive springy pillow feel.
For those who struggle with neck or cervical pain. The down-like pillow type moulds around your unique head and neck curves and is slightly thinner, perfect for back sleepers. People who complain of neck or shoulder pain in the morning, or have trouble getting comfortable at night may prefer the down-like style.
For those who sleep in the side position, requiring a slightly firmer pillow. A favorite, the Plushious pillow, offers the best of both worlds with memory foam and latex, providing two different feels within the same pillow.
For those who desire a little extra lift at night, and prefer a cradling yet firm support pillow. Those who sleep on their side are often the wool pillow type. They require extra lift between head and shoulder to keep their neck and shoulders comfortable.